Module 1: The Psychology of An Effective Sales Page
- Why most sales pages don’t convert… and the one thing you must do BEFORE you write a single line of copy (if you want to spare yourself the disappointment of your sales page falling flat).
- Do you feel overwhelmed when you think about writing a sales page? Then you’ll love the “CAR Formula:” my simple 3 step process that makes writing sales pages surprisingly manageable.
- Why you DON’T need experience as a copywriter (or salesperson) to create a sales page that converts
- The “one ideal customer” myth BUSTED. Instead, I’ll show you how to uncover the real problems, goals, and desires of your prospects. This way, you’ll make your sales page “connects” with more of your potential customers.
- The secret to making your sales page more intriguing (and more persuasive as a result)… without the hype or the sleaze.
- How to use your sales page to position your product when you face tough competition in a crowded market (I share 3 tactics, including “re-positioning” your competition)
Module 2: How to Craft Irresistible Sales Messages and Email List
- WARNING: People don’t want to buy your sh*t. I’ll tell you what they really want… (Hint: It’s one of only six things.)
- How to put together an irresistible offer that will keep your prospects chomping at the bit to buy your products and services.
- The “Progression of Desires” technique that will help you connect your product or service to one of 6 universal desires.
- How to write customer-focused product and service descriptions.
- A detailed look at some of the most effective leads of all time – like the “tale of two men” – and why they are so powerful.
- When you’re selling a cheap product, you can just stick a “Buy Now” button on your sales page and call it a day, right? WRONG. In Lesson 3 of Module 2, I’ll explain why this never works. Plus, I share a little experiment to prove it to you.
- How to use your sales page to “screen” your visitors to convert the RIGHT customers for your business. Meaning: You’ll reduce complaints, refunds, and other headaches.
Module 3: The Building Blocks of Your Sales Page
- The 5 essential building blocks of a high-converting sales page.
- The proven Sales Page that Converts TEMPLATE (It’s the next best thing to writing your sales page FOR you, that I can offer…). So, no more guesswork! I’ll tell you what goes where, in which order, and why.
- Why the best sales pages aren’t created out of thin air, but assembled, methodically, while following a step-by-step system.
- How to write a long-form sales page without feeling like you’re just “filling space.”
- The four basic ways to provide PROOF that your product works (even if you don’t have testimonials yet)
- The “Wake Up Call” technique you can use to boost your conversions.
Module 4: Advanced Sales Page Tactics
- Everything you need to know about sales page design. Including the “Do’s and Don’ts” you can steal from those spammy sales pages (while keeping the look of your sales page in line with your brand).
- Struggling to find your voice? I’ll show you how to write in a way that’s unmistakably YOU. I call it the “Just Write That!” method.
- When I read some sales pages, I want to bang my head against the wall. The product is good. The offer is good. But the copy is so lame, it literally almost bores me to tears. I want to make sure your copy is engaging. That’s why I’ll share my personal writing tips on how to fix boring copy.
- How to make your sales page 10x more readable (so a 4th grader could understand it).
- What to do if your sales page just isn’t converting… I’ll show you how to spot the problem and fix it.
- The #1 sales page conversion killer (please don’t make this mistake).
Plus—Alongside Each Module Is A Remarkable Repository of Bonus Techniques that Help You Grow Faster
Each module contains detailed action steps to help you go from “no idea” to a thriving online course business…
…but sometimes you just want to know a little bit more.
And that’s why, alongside each module, is additional bonus training material where I share techniques (and strategies) you can use to take things to the next level.
Here’s just a taste of what to expect:
Bonus Strategies for Module 1
- How to uncover “Customer Blind Spots” and go go beyond surface-level wants to deeper customer needs.
- What you can learn from the creators of Reebok “Pumps” shoes about addressing hidden customer needs
- Trying to “sell ice to an eskimo” is a DUMB idea. Because selling is not about tricking people into buying what they don’t need. I’ll show you what to do instead.
Bonus Strategies for Module 2
- The secrets to writing persuasive bullets like an A-List copywriter (including a list of 23 types of bullets you can start using immediately).
- When to use bullet-lists, how many bullets to use, and what should NEVER go in a bullet-list.
- How to price your products and services – Do you ever wonder if you’re underselling your work? Or if you could sell more by lowering your price? I’ll show you a way out of this dilemma with a simple pricing rule, called the “Same Outcome” approach.
- The Monkey Bar Technique that will let you say “Goodbye” to writer’s block. Once. And. For. All.
Bonus Strategies for Module 3
- The immense persuasive power of STORIES and how to use it to create an emotional bond that keeps your prospects reading.
- The single most important thing you will ever learn about storytelling. It’s a simple 3-part framework Hollywood screenwriters have used for more than 100 years. And it will help you write stories that sell.
- “The Long Hard Look” technique that will tell you why sometimes SHORT pages work better than long pages… And other times LONG pages work better than short pages.
Bonus Strategies for Module 4
- Why asking your potential customers to do more than one thing can kill your conversions.
- How to ask for feedback on your sales page from people you trust…and what to listen to.
- The quick improvement you can make to the first line of your body copy today.
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Derek Halpern – More Clients Every Month : Videos, PDFs | Size:14.7 GB
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